Hugo Boss switches from McLaren to Mercedes

Hugo Boss switches from McLaren to Mercedes

Hugo Boss will become a team partner of the Mercedes Formula 1 team next season, it has been confirmed.

Thursday, October 02, 2014 (10:36 am)
The announcement, which was expected, brings to an end Hugo Boss' long association with McLaren, which began back in 1981 – over 30 years ago.

It comes as McLaren will switch from Mercedes power units to Honda in 2015.

"With Mercedes-Benz and Hugo Boss formally intensifying their existing co-operations earlier this year, extending the partnership into the brand's Formula 1 team was a logical progression," explained a statement to the press.

Hugo Boss will now create "high-performance teamwear" for Mercedes, while the branding of the German fashion house will appear on the 2015 Silver Arrows Formula 1 cars.

"We are delighted to welcome Hugo Boss to our family of team partners, and to further extend the existing partnership with Mercedes-Benz," Mercedes boss Toto Wolff commented.

"The synergies between our two companies are both striking and extensive; we operate to the highest levels of precision and quality in our pursuit of perfection, with both brands targeting the premium and luxury market.

"As a team, we are very pleased to have attracted another brand of the stature of Hugo Boss to add to our already extensive and impressive suite of partners.

"Everyone at the team is excited about the prospect of being 'kitted out' by Hugo Boss at the race tracks next season."

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